Microsoft Corp. is working with global TV manufacturers so
that gamers can play Xbox games through internet-connected televisions without
any extra hardware other than a controller.
Xbox is also building its own streaming devices for cloud
gaming to reach gamers on any TV or monitor without the need for a console. The
Redmond, Washington-based company, which launched two models of Xbox gaming
consoles last year, has also been focusing on developing its cloud gaming
service to attract casual gamers with the promise of cutting ties to the living
room.
Game Pass, a $9.99 per month subscription service with
titles such as 'Alien Isolation' and 'Gears 5', can be played on Xbox consoles,
Android devices and PCs, and is seen as a weapon for cutting into the dominance
of rival Sony's PlayStation platform. "With Game Pass coming to the
browser, the value of the subscription is going to transcend from the console
to the PC to mobile," CEO Satya Nadella said in a pre-recorded video.
"I am looking forward to how we continue to invest in Game Pass. Xbox,
which is exploring new subscription offerings for Game Pass, is also working
with telecom companies to allow consumers to buy both a console and Game Pass
for a low monthly price, rather than spending money up front. Cloud gaming
through Xbox Game Pass Ultimate, available in dozens of countries, will be
launched in Australia, Brazil, Mexico, and Japan later this year.
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