Netflix has stepped into the e-commerce domain with its own
store that will sell merchandise related to its original shows such as Stranger
Things. The online store has been launched in US. The store Netflix.shop will
feature merch and clothes with designs inspired by popular Netflix originals. The
online store will sell exclusive, limited editions of "carefully selected,
high-quality apparel and lifestyle products" tied to Netflix's shows and
brand on a regular basis. Currently, the site is selling designs related to
popular anime series such as Yasuke and Eden. Products debuting this month on
the online store are streetwear and action figures based on 'Yasuke' and 'Eden'
as well as limited-edition apparel and decorative items inspired by the French
thriller series 'Lupin' in collaboration with the Musee du Louvre.
The store has introduced a collection of anime-inspired
collectibles from three up-and-coming designers: Nathalie Nguyen, Kristopher
Kites and Jordan Bentley. The company is expected to soon list merchandise
based on 'The Witcher' and 'Stranger Things', two original series which are
very popular across different markets. The streaming giant has developed and
launched the e-commerce site with Shopify. The shopping site will first be
available in the US before expanding to other countries in the coming months. Netflix
already has licensing deals for hundreds of products based on its original
programming, sold by Target, Walmart, Amazon, H&M, Sephora and other
retailers.
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