PVR Limited and NODWIN Gaming, an Esports company, today announced the partnership of an innovative entertainment experience with the launch of India’s first In-Cinema Esports live tournaments together. The pilot will commence with the popular game ‘Battlegrounds Mobile India (BGMI)’ and going forward would include games from different genres. Gamers and gaming enthusiasts across the country will be able to participate in Online Esports Cups and In-Cinema tournaments with separate prize pools for each city.
This initiative is expected to fast track esports
entertainment’s growth trajectory in India by combining the appeal of esports
gaming with the magic of big screen experience. The quarter-final, semi-final
and finals of the cups, in each participating city, will be broadcasted in
select PVR Cinemas, along with live streams on various digital platforms,
including NODWIN Facebook page, NODWIN Youtube page & PVR mobile app.
“NODWIN Gaming has always emphasized on the importance of
reinforcing grassroot development that can be a strong and reliable foundation
for esports, and this property is a step in that direction. City-level
penetration of professional esports leads to solid exposure for the grassroot
ecosystem and as seen in the past, the more exposed the grassroots is, the
better it gets at the higher tiers. This in turn paves the way for collective
growth of all tiers of professional players. Our association with PVR Cinemas
opens a corridor towards mainstreaming esports and placing it right in the middle
of the entertainment industry. Esports as an upcoming medium of interactive
entertainment has had its fair share of visibility in the jam-packed arenas but
it’s about time that we bring action to the silver screen. NODWIN, along with
building grassroots, will also give its audience a premium watching experience
with this partnership”, said Akshat Rathee, MD & Co-Founder, NODWIN Gaming.
0 Comments